Thank you, The Wharton School! With . If you are by a Sprouts, please go find us in the Refrigerated Bread section!! Their 'first product is The Better Bagel', which turns the carb heavy bagel into the . Oh my God, I should we should pitch that to him. What really drove this was the excitement that people felt about the brand. So I will say, you know, my day is pretty heavy. Sarah Drumm Editor November 16, 2021 Better Brand's bagels contain 90% fewer carbs and twice as much protein compared to a traditional bagel. In a former life to learn the ins and outs of how a company operated, then worked in bangalore India building ernst and young's global talent hub team to learn about operations and teaming and and you know cross control integration then worked in consulting and litigation to learn about large data synthesis and then once I figure it out, you know, once I, I thought that I had felt that I had the foundational aspects ready, went to Wharton, got an M. B. And and the large scope of the undertaking. Better Brand is a consumer food tech company using applied food technologies to disrupt the multi trillion dollar refined carbohydrate industry. This is speaking to me. Um and we've been back in stock in august and we have not been like we've been able to fulfill everything and growing really quickly, which is exciting. The fact that this original hypothesis worked is like 1 in a million. 00:04:38Edit And to, you know, kind of similar to that story of so the experience of eating cake on your birthday, I feel like a bagels of food that just brings you so much joy, you know, it's associated with these like, special french is or occasions with your family and but you know, whenever we spoke to consumer, it's like this off limits food or it's like, you know, it takes away from that experience and it, you know, you, you just be like, okay, if I eat it, then I'm gonna have to make up for it in some other way, you feel bad about eating it. Better Brand is a consumer food tech company using applied food technologies to disrupt the multi trillion dollar refined carbohydrate industry. Um, but you know, it's something that we've really built up over time and now we're working with, you know, a really high functioning, incredible three pl to, to help us navigate and have brought on, you know, incredible leads on the team on the operations side. That is crazy, that's some serious purpose right there. That's also, it's 10% off, you know, products and we just really want everyone to be able to try it and enjoy it and um get your feedback. Interview with Aimee Yang. What did it take to get there? San Francisco Bay Area, Silicon Valley), Total number of current Jobs the person has, CB Rank (Hub): Algorithmic rank assigned to the top 100,000 most active Hubs. Well, I, we really love our branding, I think having just this incredible group of investors and supporters behind us um in driving forward marketing has been great. Yes. And and the mission, the story of the company and for the purposes that you've been driving impact, you should get the product out into the market as as fast as you can, you know, get it out in front of the consumer have start driving impact right? And I'm like, you know, it's, it's really the foods that I want to be able to eat really and not have to worry about in pizza is one of those foods. It works due to see it works food service, it works retail and wholesale. Elizabeth Aquino for believing in Better, and for making us look so freaking sexy on the shelves. So we raised our first million and that was, you know, just for the purposes of R. And D. Right, We didn't know what was gonna happen, but we were going to figure it out and start this journey and movement. Aimee Yang is changing the future of food with Better Brand & The So I will say that this is part actually why, you know, your investors are so important right? LOS ANGELES, October 07, 2021--Just three months after launch, food tech startup Better Brand announces the close of an additional $2.5 million funding round, led by Alexis Ohanian's Seven Seven Six. Aimees mission is to disrupt the food industry and quiet diet culture by removing the guilt associated with the things we love, and the shame often felt in enjoying foods that bring us pleasure. Exactly. JC Legal NZ. You can update your choices at any time in your settings. Yeah, I mean I think probably in terms of those like moments it started fairly early on it in the journey. 00:26:34Edit And start telling your story and take the consumer on the journey with you. We are eternally grateful for your support. We are testing out something new here for the next while and we're splitting up each episode into two parts, the main interview part and then the six quick questions part to make them easier to listen to. Um. BetterBrand names CMO | Baking Business Whoa! What's kind of like mind blowing to me is I just never even thought of that, like I just never even thought who could make carbs in a different way? Better Brand seeks to improve bagels with low-carb launch It's nothing short of extraordinary - and only the beginning. 00:08:06Edit Aimee C. Yang Expand search. Aimee Yang is changing the future of food with Better Brand & The Fleet Mechanic. Oh my gosh, this is crazy. 100% love that Question. Oh my God, I should we should pitch that to him. Um you know he he speaks about that the R. And D. Journey was impossible and how it took them nine years of time or sorry not 19 years of time, $9 million in a year of time to just improve their original hypothesis on how he should be extracted. - Listen to 6 Quick Questions with Aimee Yang, founder of Better Brand and The Better Bagel (part 2) by Female Startup Club instantly on your tablet, phone or browser - no downloads needed. It's really good. I was like, I need to see more of this content. Yang: We want it to be accessible, and in the beginning theres just so many upfront costs. Looking for unicorn humans - if you know of anyone amazing - pls let us know! So what I'd love to know from you is like can you take us back to the time where you were starting to have light bulb moments around tackling this and how one decides on vehicles? Better Brand is a consumer food tech company using applied food technologies to disrupt the multi trillion dollar refined carbohydrate industry. Oh my gosh, that is amazing! What was your launch plan to get the word out there? "Better Brand is revolutionizing the foods we love by making major advancements in food tech." LA Tech News Netflix Acquired Night School, Thankful Got $12M, and More. Obviously you raised a million dollars, you're able to start working with food scientists and labs and coming up with what this could potentially look like. Great. Um, so one of the first things that we did was we brought on a branding agency that, you know, was absolutely incredible. Warehouse Order Selector. Enjoyment requires toasting . 00:23:13Edit You know, I think what we're doing has the ability to really change the entire consumer experience of food, um you know, I think we can inspire and encourage a world without unnecessary limitations or barriers and truly inspire and encourage people to to step out and and you know, and be themselves right, and and believe that the impossible is possible. Congrats Aimee. The third reason is because if we're putting our stake in the ground is leading innovators in the refined carbs space, you know, what better way to start than by transforming the most carb heavy foods, a bagel into the carb equivalent of two sizes of banana, You know, it's like once we build that foundation then everything else becomes a little bit easier. We are eternally grateful for your support. It's, it's so absolutely inspiring. Were moving so fast. As disruptive as Better Brand founder Aimee Yang says she believes The Better Bagel will be, she explains in this episode of Investing in the Future of Food that it is just the beginning. So, you know, I think eliminating that would really that powerful, like emotional driver and bringing in showcasing what we can do by bringing joy and back into those experiences, right? And we have already started R and D on a number of other products. The, the bagel review moment, Alexis reviewing the bagel. First, we got really lucky with our R&D our thesis proved functional the first time around, and it allowed us to move quickly and be really efficient with capital. And I can see why, like, your friend is very fun and very um futuristic, yes, I mean it's the future of food, you know, and and it's I think it's exciting in a way that it's it's going to be a future where without compromise and without boundaries and limitations, where where we can truly just eat really and and not have to worry, oh, I hear you amazing. So that's part one done. Um and then we're like okay, like I really need to focus on building somewhere infrastructure of the team. Um, so one of the first things that we did was we brought on a branding agency that, you know, was absolutely incredible. And how did you launch it? BetterBrand Bagel - My Honest Review (2022) | The Quality Edit Aimee C. Yang - Founder, CEO - BetterBrand | LinkedIn Today on the show we're chatting to Aimee Yang, the founder of the one of the most innovative products in the food industry right now; Better Brand. Thank youKim Coffin Mark Bramhall (He/Him) Elizabeth Aquinofor believing in Better, and for making us look so freaking sexy on the shelves. 6 Quick Questions with Aimee Yang, founder of Better Brand and The Here's to Better! Aimee C. Yang auf LinkedIn: #eatbetter #betterbrand #thebetterbagel So for our first round, even in, um, for pre seed round, it was led by versatile capital um, and their large players in the tech space, you know, they have impossible includes in their portfolio, they have just egg in their portfolio And they are typically a lot later stage, so they write $100 million checks, $200 million dollars text and this is the first time they had come in so so early and you know that in and of itself opened a lot of doors in terms of, you know, just the knowledge that they had, who to talk to, you know, like getting labs to pay attention from day one, you know, and getting the right people to to be willing to even get on the phone with me and so, so, you know, versa was a huge help with that and just, oh my gosh, in terms of our, that creasy band, it was like, you know, Sean thomas, who is the grandson of Dave thomas, founder of Wendy's, you know, was involved and, and Patrick Schwarzenegger and you know, Nicole Kogan, Emmie ross. And I can't think of, I think maybe when we launched, you know, being for lack of better words unprepared on the fulfillment end I think was was, you know, something that we could have definitely done done better on and and with and and not having to have gone out of stock, you know, a week in and and not having to have, you know delayed fulfillment. Better Brand is a consumer food tech company using applied food technologies to disrupt the multi trillion dollar refined carbohydrate industry. Question # three is what's your go to business resource when it comes to like a book, a podcast or a newsletter. Ready for a BETTER future of food?? 00:14:00Edit And it draws your early evangelists to you. Um, so then at that point, you know, I started to think about what my personal pain points were and you need to be passionate about something right? Founded by #WhartonGrad Aimee C. Yang (WG'20), BetterBrand recently announced a global partnership with Whole Foods Market. So you know, I remember this period of time where it's like joe biden was in the room right? Aimee Yang, founder of Better Brand, has struck lightning in a bottle. As our superstar team continues to grow, I'm thrilled to welcome Matthew McDonald as Better's Chief Product Officer. I study Good Unicorns & how to build billion-dollar ventures for good, Click on the conversation bubble to join the conversation, How To Use Empowerment And Accountability To Keep Employees Engaged, Goodwings Is Accelerating The Decarbonization Of Business Travel By Making Biofuel Affordable, Eight Cybersecurity Checkups Your Company Should Conduct Regularly, The 7 Things That Made You Successful But Are Now Holding You Back, 8 Tips For Avoiding The Midas Touch Syndrome When Youre Riding High On Success, Akto Promises To Protect The Worlds APIs From Cyber Attackers, How To Analyze And Report Your Financial Results, How Peachy Plans To Bring Health Insurance To The Masses. Cant wait to see everyone! We are partnering with BetterBrand , a leading food-tech startup, in their search for a Director / Head of Brand. You know, when we've come so far in the spectrum of of of just pushing boundaries in so many other areas. Their 'first product is The Better Bagel', which turns the carb heavy bagel into the equivalent of . Um well, I think, I mean, I spoke to a lot of people working on research in this space, mostly academic to be, to be fair at that point, because there weren't a lot of practical applications of it, which I thought was was really, really interesting. I'm so excited and and that's actually what kind of sparked um you know, this idea for for better brand and to begin with is you know, there was so much innovation like you were saying, happening in the food tech sphere, right? Like I have so many questions. Tsai: What have you had to unlearn in order to scale? So we actually went out of stock just to to catch up with fulfillment and thank goodness your customer base is so understanding and supportive and you often times, I don't get that with with friends and customers, but but I think it was, it's driven by people who are so mission aligned, you know, and understand the scope of what we're trying to do and accomplish and the mission we're trying to push forward and in terms of just breaking free of these unnecessary limitations, right? Check out this great listen on Audible.com. Oh very cool. 6 Quick Questions with Aimee Yang, founder of Better Brand - Chartable Aimee Yang - Founder, CEO @ Better Brand - Crunchbase Founded by Aimee Yang WG20, the company uses so-called "grain-changing technology" to produce low-carbohydrate, high-protein versions of foods that are traditionally loaded with carbs. Um, and you know, I think that's something that a lot of people in the gate is the power of of your brand in helping you tell your story. pemain film blue lagoon Shoot me an email at matt@creativepeopleinc.com to learn more. $32K-$40K Per Year (Glassdoor est.) First American Woman To Raise Over $1 Million Pre-Seed Funding - Forbes I love it. But it's it's really, it's really exciting. Their first product is The Better Bagel', which turns the carb heavy bagel into the equivalent of two banana slices. Um, and I would encourage everyone to read it. And a huge thank you to Dave Knox, Forbes for helping us share the news., Thrilled to announce that BetterBrand is officially in retail!! I'm beyond grateful. Um and that's kind of the gist of who we are and what we're doing and driving forward as a business um to put this into some more practical perspective. So you can spend your time getting to that dinner reservation, hub, sports reporting dashboard is like your crystal ball giving you a bird's eye view on your marketing, your sales and customer service performance. Better Brand Archives - Perishable News I could not ask for more. 00:19:34Edit It's, you know, these world renowned brands that speak to innovation but are still really exciting and warm, intangible to the consumer. Six months down and many amazing years to go! Aimee developed a proprietary Grain-changing Technology that transforms carb-heavy foods, removing refined carbs. I'm gonna look it up and put it in the show notes. Every time I think about it, I know that Better is just so special. But then you feel bad about eating cake and like we shouldn't have to do that, right? Hard to believe that Better Brand turns six months old today - they grow up so fast! Better Brand, The Grain-Changing Food Tech Company, Raises Additional Um and I mean this is actually kind of an embarrassing story and I don't think I've ever told before, oh my God, please tell it remember this moment when I was in high school and it was my birthday um and you know, there was a birthday cake and and you know, on your birthdays, you make a birthday wish and I literally wish for the ability to just eat what I wanted without having to worry about consequences or, you know, tweaking and and I think maybe that's why it became so apparent at that time, is because, you know, it's a birthday, you want to eat cake, right? My husband literally says that at least once a day he'll kill me for saying that, but he's like, I just want to eat all the things and you know, anyway, I know those fields, why do we have to live a life with these limitations? I was like, I need to see more of this content. We believe that a Better world is possible. But what's your approach to marketing to kind of like double down on the organic word of mouth that's obviously working in your favor. And then it was like Neil Blumenthal and then it was like roger iger and Melinda gates and and it's almost like it instills in you this belief that or understanding maybe is a better word that not only can we drive impact as one person but it's almost a responsibility to do so. How long did it take? That, that you're building and for me my largest paint points were always around diet and healthy eating like I was always on this cycle of you know wanting to eat something um, and or craving it and you know if I ate it, I'd feel guilty if I didn't, I'd feel deprived and it was just this like roller coaster, right? Oh my God, you should like a, like a spin off channel just reviewing things. I was on a constant cycle of guilt and deprivation, which consumed so much of my mind space and garnered so much anxiety . And to, you know, kind of similar to that story of so the experience of eating cake on your birthday, I feel like a bagels of food that just brings you so much joy, you know, it's associated with these like, special french is or occasions with your family and but you know, whenever we spoke to consumer, it's like this off limits food or it's like, you know, it takes away from that experience and it, you know, you, you just be like, okay, if I eat it, then I'm gonna have to make up for it in some other way, you feel bad about eating it. So your team can focus on customer needs and shared inboxes, make incoming chats and emails easy to manage and scale for the whole team, learn more about how a hubspot crm platform can help your business grow better at hubspot dot com. Aimee C. Yang on LinkedIn: Hard to believe that Better Brand turns six If not, she'd be upset at havi. Thank you so much. Show Salary Details. Yang explained that if she were to eat a bagel, she'd rue having consumed a food loaded with calories and refined carbohydrates. Founder Stories: Better Brand - Foodbevy Description. Um so much in the operational back end and we learned so much from that process. Yes. Yeah, it's crazy. No, it was like there was, there was a lot of stuff as a team. I feel so blessed, so grateful. I always think back to Pat Browns story on Impossible how it took a year and $9M of trial and error to determine that heme couldnt actually be extracted in the way that was originally hypothesized. Right? #eatbetter#betterbrand#thebetterbagelJessica Meyer. Yeah so to say that you know, we got it right and immediately and it really is one of those like one in a million lucky things that happened, did it cost you the full million to do it? Aimee Yang is changing the future of food with Better Brand & The Yeah so to say that you know, we got it right and immediately and it really is one of those like one in a million lucky things that happened, did it cost you the full million to do it? Yang: Well, we hit a $1M+ run rate within three months of launch! Start the process 2-3 months before you think you should! Hi girl, H Y P E G I R L. Um and you know, do me or may not have a new book. Better Brand Raises $2.5M Seed Round Led by Alexis Ohanian's Seven It works due to see it works food service, it works retail and wholesale. All Content The Proof 2021All Rights Reserved. Um, and you know, I think that's something that a lot of people in the gate is the power of of your brand in helping you tell your story. And then it was like Neil Blumenthal and then it was like roger iger and Melinda gates and and it's almost like it instills in you this belief that or understanding maybe is a better word that not only can we drive impact as one person but it's almost a responsibility to do so. This is speaking to me. And then also, just in terms of relative market size and use cases, the bagel market in itself is a billion dollar market that, you know, is a great trial for us in terms of like use case and and distribution. It has 90% fewer carbs, 250% more protein, and absolutely no added sugar. Aimee sat down with The Proof to riff on the disciplined practices and deeply personal connection to the Better mission that made it possible. Apple privacy updates cost social media giants $10B - YouTube So, you know, we brought them on very, very early. So question number one is, what's your why, why are you doing what you're doing? Background Report for Aimee Yang Thank you for being such a . Oh my gosh, that is amazing! Im excited to sit down with Aimee Yang, Founder & CEO, to learn more about how her Better Bagel hit a $1M+ run rate within three months of launch. Like people were really interested from, from the get go 20K. 00:06:55Edit Um, and who has worked on the likes of, you know, Spotify, um Tesla, you know, Heineken, your website is very cool, very, very cool. Better Brand is a new food tech startup founded by female Asian-American solo entrepreneur Aimee Yang. And we have already started R and D on a number of other products. Founder & CEO @BetterBrand - We're Hiring! A. The Better Bagel is a low-carb, high-protein bagel with no added sugar. Better Brand's Aimee Yang is on a mission to reinvent the bagel by 4. Yang: I think it was luck. Today on the show we're chatting to Aimee Yang, the founder of the one of the most innovative products in the food industry right now; Better Brand. Like I have so many questions. If you are by a Sprouts, please go find us in the Refrigerated Bread section!! Tsai: You have such a powerful mission; how do you think about the price point ($4.5 per bagel) and accessibility? Saat-saat awal artefak budaya 1980 mengeluarkan getaran film -B, tetapi pada akhirnya, terasa lebih nyaman di zona romansa Disney yang lembek dan . Oh my gosh, this is crazy. Schuyler McKinley Squishmallows are plush toys that were introduced by Kellytoy in 2017. Kembalinya Randal Kleiser yang eksentrik ke surga heteronormatif di'The Blue Lagoon'menyimpan pesona masa lalu dan kerinduan nostalgia akan masa lampau naturalisme hippie. , Marketing Recruiting Manager - Hiring Top Marketing Talent (Brand, Growth, Social) for disruptive brands, Brand Marketing Directors Edited Report this post . Love it. So in and consumption of refined carbs is the single largest driver of between the world, right? Um excess weight, it affects 37 million Children. So um you know, just think about creating a world where we can eat the foods that we crave freely um without you know, fear of waking or negative health consequences and without compromise. Yeah. Question number four is how do you win the day? How did your company get started and why? Aimee Yang Courtesy of Better Brand Investors both institutional and famous have put their money behind Yang's company. Bagels are just the best; you can eat them plain, enjoy them with cream cheese, or make a killer sandwich. Don't let anyone tell you your vision can't be done or shouldn't be done and and just really stay focused um and believe in the division and and the impact that you can have. 00:22:05Edit What's kind of like mind blowing to me is I just never even thought of that, like I just never even thought who could make carbs in a different way? Um but how, like, I don't understand, was there like organic pr or was it just like you telling your friends and your friends, telling their friends definitely pr you know, um it was, I mean even that Forbes article that you had mentioned earlier that was like, okay, first woman to do this and um you know, and wants to innovate on the refined carbs industries, the beyond meat of carbs and you know, we're transforming a bagel into the two like banana slices. Aimee Yang on Wharton Business Daily Aimee Yang, WG'20, CEO and founder of Better Brand, joins Wharton Business Daily host Dan Loney to discuss her startup, the food tech space and the future of food. I think. She's on a mission to design a future where we can indulge in the foods we love, completely guilt free, through cutting-edge food tech. But what's your approach to marketing to kind of like double down on the organic word of mouth that's obviously working in your favor. Um but how, like, I don't understand, was there like organic pr or was it just like you telling your friends and your friends, telling their friends definitely pr you know, um it was, I mean even that Forbes article that you had mentioned earlier that was like, okay, first woman to do this and um you know, and wants to innovate on the refined carbs industries, the beyond meat of carbs and you know, we're transforming a bagel into the two like banana slices. 00:06:52Edit So we did do to see to start, we I did have some press and excitement around the product from from the very beginning, but everything to start was was organic, right? Is that market driven? Um, but that was definitely a learning point is, you know, you to be ready in that case and we were not and you are now that's perfect and as much as we can be, you know, I things are moving fast always and I think we're always iterating and figuring it out as we go, but but we are more prepared now than we were that love it.

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